Thursday, June 12, 2014

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Advertising Agency: Ogilvy & Mather, Singapore

    The Sea Shepherd Conservation Society is a non-profit, marine conservation organization based in Friday Harbor on San Juan Island, Washington in the United States. Sea Shepherd uses direct action tactics to protect marine life.

    Sea Shepherd engages in conventional protests and direct actions to protect marine wildlife. Sea Shepherd operations have included interdiction against commercial fishing, sharkpoaching and finning, seal hunting, and whaling. The group has been active in intervening against fishing and poaching in the South Pacific, the Mediterranean, and in waters around the Galapagos Islands.

    Source Wikipedia.

HAPPY SONG by Pharrell Williams


"Happy" is a song performed by American singer and producer Pharrell Williams from the Despicable Me 2 soundtrack album. It also serves as the lead single from Williams' second studio album, G I R L (2014).

"Happy" is a neo soul and funk song on which Williams' falsetto voice is comparable to Curtis Mayfield

Original version



Despicable Me 2 - Lyric Video




Other Versions

The song has been highly successful, peaking at number one in the United States, United Kingdom, Australia, Ireland, New Zealand, and 19 other countries. It has sold over 1.3 million copies in the United Kingdom, and has reached the summit on three separate occasions, both records in their own right.

Here is a video filmed in Paris.



Many other cities in the worlds recorded a version for this song. Here are just some of them:

... and many more ...

Wednesday, June 11, 2014

Fruits & Vegetables Storage Tips


Do Not Store Fruits and Vegetables Together

Fruits that give off high levels of ethylene (the ripening agent) can prematurely ripen and spoil surrounding vegetables. 



REFRIGERATE THESE GAS RELEASERS

  • Apples
  • Canteloupe
  • Figs
  • Honeydew

DON’T REFRIGERATE THESE GAS RELEASERS

  • Avocados
  • Bananas, unripe
  • Nectarines
  • Peaches
  • Pears
  • Plums
  • Tomatoes

KEEP THESE AWAY FROM ALL GAS RELEASERS:

  • Bananas, ripe
  • Broccoli
  • Brussels sprouts
  • Cabbage
  • Carrots
  • Cauliflower
  • Cucumbers
  • Eggplant
  • Lettuce and other leafy greens
  • Parsley
  • Peas
  • Peppers
  • Squash
  • Sweet potatoes
  • Watermelon
Source for this article.

If you liked this article, please share it with your friends. Thank you!

Monday, June 9, 2014

Inspiration by E.E. Cummings


About Edward Estlin Cummings

Edward Estlin Cummings, popularly known as e.e. cummings, was an American poet, painter, essayist, and playwright. His body of work encompasses more than 900 poems, several plays and essays, numerous drawings, sketches, and paintings, as well as two novels. He is remembered as a preeminent voice of 20th century poetry, as well as one of the most popular.

Other quotes

It takes courage to grow up and become who you really are.” ~ E.E. Cummings

Unbeing dead isn't being alive.” ~ E.E. Cummings

Whenever you think or you believe or you know, you're a lot of other people: but the moment you feel, you're nobody-but-yourself.” ~ E.E. Cummings

Trust your heart if the seas catch fire, live by love though the stars walk backward.” ~ E.E. Cummings

Lovers alone wear sunlight.” ~ E.E. Cummings


Unless you love someone, nothing else makes sense.” ~ E.E. Cummings

Love is the voice under all silences, the hope which has no opposite in fear; the strength so strong mere force is feebleness: the truth more first than sun, more last than star...” ~E.E. Cummings

Food That Creates Mucus vs. Food That Eliminates Mucus

Food That Creates Mucus:

  • Dairy Products (e.g. milk, yogurt, cheese, sour cream, cottage cheese and ice cream) represent the primary source of mucus caused by food. Each of these foods may produce a thick, irritating phlegm in your throat. Consuming dairy products may also make existing mucus thicker and harder to loosen or thin.
  • Animal Products (e.g. meat, pork, fish, poultry, eggs or other foods derived from animals) are high in protein and can cause a buildup of mucus in your throat.
  • Fats and Oils derived from animals (e.g. ard, butter and omega-6 fatty acids). Better choices include flax, corn, sunflower, safflower and olive oil.
  • Grains (e.g. breads, pastas and processed cereals) cause sinus congestion and mucus. Seeds, legumes, rice, oats and oatmeal also produce mucus. Replace these products with barley, corn, buckwheat, millet and quinoa, which are dryer and do not product a thick mucus.
  • Beverages (e.g. coffee, chocolate drinks, milkshakes, alcohol and soft drinks with high sugar content) cause mucus to build up

Food That Eliminates Mucus:

  • Pineapple - with its key element bromelain, a proteolytic enzyme that breaks down proteins. It can aid the body heal from bronchitis and pneumonia as well. Fresh pineapple properties also act as anti-inflammatory agents, which can also reduce the swelling in air passages, making breathing easier and aiding in elimination.
  • Citrus fruits - natural boons to allergy and cold sufferers. Grapefruit in particular reduces salt in the body and will speed elimination of thick mucus and swelling, as it is also a natural anti-inflammatory. Other vitamin C bonanzas are lemons, limes and oranges. 
  • Vegetables provide a wonderful defense against mucus and nasal allergies. Some vegetables with powerful elimination properties are asparagus, onions, cauliflower, celery and garlic. Fresh green vegetables are better immunity boosters, as they contain chlorophyll. Fruits do not contain this powerful antioxidant.
  • Heat & Spices - turn up the heat with spices like garlic and pepper. Another aid is ginger and a pinch of it in a daily diet may chase the mucus away. Season foods with herbs and spices. Herbal teas aid as well.



Smoking Kid


Called by many "the best anti-smoking ad ever", this campaign filmed children walking up to adult smokers, asking them for a light.

Every adult took the opportunity to remind the children that smoking was bad and rattled off the health consequences. The children replied, "If it's so bad, why are you smoking?" before handing them an anti-smoking leaflet.



2012 Cannes Award: Bronze
Title: Smoking Kid
Client: Thai Health Promotion Foundation
Office: Ogilvy & Mather Bangkok
Category: Outdoor

Keep your eyes on the road


Kudos Volkswagen. What a brilliant way to communicate how risky it is to use mobile phones while driving. 



Advertising Agency: Ogilvy, Beijing, China
Published: April 2014

Friday, June 6, 2014

The Secrets of Food Marketing



Think you aren't being fooled by advertising tricks?

Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable.

"There are things we can all do as individuals to end factory farming – like buying higher welfare food. But there are some things that we can only do together: Exposing the suffering, changing the minds of food businesses, of politicians, and of the public." You can stop the spin at http://www.ciwf.org.uk/truth





Full disclosure: The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.

The art of Pavel Mitkov


Pavel Mitkov was born in Sofia, Bulgaria in 1977. He took up painting in 1994 while still at high school. Later, he earned a degree in Landscape Design. Mitkov quickly made progress in the world of art. For just a few years he became one of Bulgaria’s best selling painters and in 2007, a Deutsche Welle documentary even pitched him as one of Europe’s most successful artists whose art has a universal appeal. He got international recognition in 2004 when the St. Alexander Nevsky Cathedral Board of Trustees commissioned and made a gift of Mitkov’s painting to then Russian President Vladimir Putin, who was on a visit Bulgaria. That brought in plenty of commissioned artworks and prestigious exhibitions. Mitkov’s paintings have also been presented as gifts to Pope John Paul II, King Albert II of Belgium, Pope Benedict XVI, Ecumenical Patriarch Bartholomew, Russian Patriarch Kirill and other dignitaries from all over the world. With numerous international exhibitions in Europe, the USA and Russia (See Exhibitions), Mitkov’s artworks have become a benchmark for success. Mitkov has been awarded a number of prizes including:
- Laureate of the Medal of Franz Kafka;
- World Prize of Salvador Dali for Fine Arts by the Salvador Dalí International Alliance
- Order of Lomonosov;
- Prize for Fine Arts of Masarykova Academy, Prague;
- Gold Medal, France 29th January 2009;
- Diploma of participation at the International Painting Camp "Bucovina - Past, Present, and Future", Romania 2011
He has been taking an active part in the political, social and artistic life both in Bulgaria and elsewhere in the world. He has opened his galleries in Berlin, Germany, Karlowi Wari, the Czech Republic, Moscow, Russia, Verona, Italy, Washington and New York, the USA. He loves the East and is a regular visitor to Tokyo, Japan and Vladivostok, Russia among others. Mitkov’s art conveys a message of peace, kindness and harmony. The artist determines three periods in his art spanning over 12 years each.












The Truth Behind GENDERED MARKETING




This video is from "The Checkout" which is an Australian TV show all about consumer affairs. Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we've all got an equal opportunity to pay more.

You can subscribe to The Checkout on YouTube:http://ab.co/1nhNgCh

You can get involved in THE CHECKOUT:

http://facebook.com/checkouttv
http://twitter.com/checkouttv #thecheckout
http://futube.net.au (where you can send in video complaints)
tipoff@thecheckout.net.au (email them directly)