Worth Spreading It: Attitude

Showing posts with label Attitude. Show all posts

Thursday, June 12, 2014

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Advertising Agency: Ogilvy & Mather, Singapore

The Sea Shepherd Conservation Society is a non-profit, marine conservation organization based in Friday Harbor on San Juan Island, Washington in the United States. Sea Shepherd uses direct action tactics to protect marine life.

Sea Shepherd engages in conventional protests and direct actions to protect marine wildlife. Sea Shepherd operations have included interdiction against commercial fishing, sharkpoaching and finning, seal hunting, and whaling. The group has been active in intervening against fishing and poaching in the South Pacific, the Mediterranean, and in waters around the Galapagos Islands.

Source Wikipedia.

Friday, June 6, 2014

The Secrets of Food Marketing

Think you aren't being fooled by advertising tricks?

Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable.

"There are things we can all do as individuals to end factory farming – like buying higher welfare food. But there are some things that we can only do together: Exposing the suffering, changing the minds of food businesses, of politicians, and of the public." You can stop the spin at http://www.ciwf.org.uk/truth

Full disclosure: The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.

The Truth Behind GENDERED MARKETING

This video is from "The Checkout" which is an Australian TV show all about consumer affairs. Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we've all got an equal opportunity to pay more.

You can subscribe to The Checkout on YouTube:http://ab.co/1nhNgCh

You can get involved in THE CHECKOUT:
http://facebook.com/checkouttv
http://twitter.com/checkouttv #thecheckout
http://futube.net.au (where you can send in video complaints)
tipoff@thecheckout.net.au (email them directly)

Paper is too valuable to waste

Around the world we use 1 million tonnes of paper every day. Too much of this paper usage is wasteful and unnecessary and puts huge pressures on the environment.